Elektra is building the iPhone of haptics. Wearables (e.g. bracelets and vests), where you download an app, and make that part of your life a physical experience. Right now we’re turning music into massages; soon we'll expand into gaming, sports, VR and more.
Our business model uses B2B channels (e.g. music therapy at nursing homes) to gain early traction. Soon, we'll focus on B2C channels (e.g. grassroots citywide campaigns).