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Electric Yarn, LLC

Electric Yarn is a next generation content studio. We reimagine how stories are developed, told, experienced and shared.

  • Stage Product In Development
  • Industry Media and Entertainment
  • Location New York City, NY, USA
  • Currency USD
  • Founded April 2012
  • Employees 4
  • Website

Company Summary

Electric Yarn is a next generation content studio that partners with content creators to develop intellectual property into digital products and multi-channel franchises. We co-own an IP portfolio focused in the children’s genre. We launch the properties as digital products first as a low cost, low risk way to market test and build audiences. By controlling IP rights and digital distribution, we broker advantageous deals with franchise partners.


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    Swanna MacNair is an established name in the sale, packaging and development of projects across multiple platforms for major publishers, film and TV studios. Her former jobs include work for Disney/ABC Television Group, ESPN, Funny or, Fletcher & Company, Paramount Pictures and New Line Cinema. Swanna’s role with Electric Yarn is to bring in clients and close deals for multi-platform distribution and develop intellectual property.

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    Lorna Curtis oversees the strategy and management of digital product development and all technology processes for Electric Yarn. Lorna is an operations and technology specialist focused on large scale, global product development and production implementation. She honed her management and technology skills directing worldwide supply chain and enterprise system development for Gap, Old Navy, Banana Republic, Levi’s and lululemon.

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    Gary Hoenig

    Gary is a veteran media executive who brings his unparalleled skill in growing businesses around strong editorial content to Electric Yarn. He provides executive experience and drives acquisition and development of new content. Gary’s 20 plus years at ESPN included roles as General Manager and Editorial Director. Gary founded ESPN The Magazine and grew it into an award-winning magazine and a $100 million plus publishing business.

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    Elizabeth Chapin leads the studio’s marketing, business development, PR, and IP brand strategy. Elizabeth is an experienced media producer and marketer of mobile, app, web and e-commerce content. She has worked on emerging technology content strategies for Apple, Tommy Hilfiger, CitiBank,, and Wired Magazine. She also has an MBA from Columbia University