INTRODUCTION:

The amount of personal content like photos, videos, music and files being generated by consumers is exploding. As a result, they are presented with a number of pain-points:

• Consumers are constantly running out of storage on their phones, cameras and other devices
• Consumers want to share content but social media and cloud sharing are not private
• Consumers must manage their content across many devices

We’ve responded to these consumer needs with a first-of-a-kind, thoughtfully designed and versatile handheld device called ‘The Egg’. The Egg provides an easy-to-use and private alternative to social media and cloud services. With The Egg, individuals can:

• Create a private, personal cloud to privately enjoy and share everything they love everywhere they go
• Message others in complete privacy with “Chat” app
• Enjoy movies, videos, etc. when off-the-grid with the media streamer
• Back up content from phones and cameras without PC or laptop
• Control and access The Egg with our iOS/Android app

The Egg is a versatile, extensible Linux-based platform for delivering additional services that can be targeted at vertical markets (such as automotive, SMBs, healthcare or education) and will provide additional revenue opportunities.

TECHNOLOGY:
In order to realize our vision, we developed patent-pending technology that allowed us to pack the capabilities of a rack-based web server into a form factor that is roughly half the size of a smartphone. The Egg includes a quad-core Intel Atom-class application processor. It has Wi-Fi and Bluetooth for Connectivity, a 2.4” - 320 x 240 pixel color screen and about 12 – 14 hours of battery life. Content can be seamlessly imported into The Egg using USB or Wi-Fi and stored in 64GB/128GB/256GB of onboard Flash. Every egg comes with a unique domain name (johndoe.eggcyte.com) that is accessible world-wide using a standard browser.

Our iOS and Android apps enhance The Egg’s usability and let consumers privately chat, stream and share their content right from their phones.

The Egg is a result of close to 3 years of research and development started at Intel. It has completed the EVT and DVT stages and will be available for purchase during the Holiday 2015 season.

BUSINESS MODEL AND DISTRIBUTION:
Initially, we will generate revenue from selling The Egg to the consumer for $199 (64GB), $299 (128GB) and $399 (256GB). Since The Egg is an extensible Linux-based platform, we plan to deploy revenue-generating services and applications to it.

Over the straight sales of product to consumers, the Egg will be adapted for vertical markets such as Automotive, Education and Healthcare.