Experienced sales, marketing and general management leader. Ten years as Senior Executive with HaloSource from start up to IPO on London AIM market. Roles included Senior VP Global Water Business and President/ GM Americas Region.
Ten years multi store/ mail order/ internet retail experience with Leslie's Poolmart- category killer in swimming pool and hot tub retail markets.

Senior Product Designer at OneUp Innovations- Creative lead and curated vision behind EdgewoodAve.com.

Formerly Director of Social and New Media at Emory University. Edgewood Ave lead for public relations, social engagement strategies, blog content and relationships and customer acquisition strategies.

Over twenty five years experience in software
architecture, database structure and management,
project management and technology leadership.
Contract CTO for Edgewood Ave. Former Chief Software
Architect, Target Engineering Group. Currently Principal,
NavaCloud

Grace is a noted Design Historian and Materials
Specialist, part of the original think tank creating Dwell
Studios. Grace will be responsible for all written content
on Edgewood Ave, writer/ contributor engagement and
relations and managing the design message

Joey is a well respected e-commerce Merchandiser with
expansive connections who is passionate about design.
He is responsible for brand and partner acquisition,
partner engagement and sales promotions. Joey was
previously Director of Merchandising at TouchofModern.
com and VP of Merchandising at Digistrive, which ran AAA Member Deals.