EdC coaches teachers online to help school districts improve student outcomes, using “eharmony” matching and a data-driven coaching engine

  • Stage Full Product Ready
  • Industry Education
  • Location Richmond, VA, US
  • Currency USD
  • Founded January 2016
  • Employees 50
  • Incorporation Type C-corp
  • Website edconnective.com

Company Summary

Our company is emerging as a market leader in hybrid/distance learning training for educators. Within the $18B K12 education PD market, EdConnective is already operating in 13 states and has sold over 3,000 feedback sessions. 2x rev growth 2019-2020 YTD. On pace for 4X through the end of 2020 fiscal year. Contract size up to $100k and growing. 65% gross margin. 20X growth in contract size. Contract length up to five years. $1.8MM raised to date


  • Founder and CEO

    Will Morris is the Founder and CEO of EdConnective. He's been a participant in the Village Capital EdTech Accelerator, the Education Design Studio, Wharton Venture Initiation Program, Penn Social Impact House, and Lighthouse Labs Accelerator. Will received his Masters of Education from the University of Pennsylvania's Graduate School of Education. There, he researched instructional coaching as a promising lever of teacher quality.

  • Having worked in education as a tutor and consultant for over 7 years, Erik launched his own EdTech venture out of Washington, D.C. in 2011. He spearheaded technology development for his last venture Ivy Standard and grew it from 100 users to 3 million users in four years before successfully exiting.

  • Instructional Coach Trainer

    Lauren is an experienced educator, instructional coach, and instructional coach trainer. She is a Teach For America alumnus and served as an educator in the Philadelphia School District where she was awarded the distinction of Teacher of the Year.


  • Advisor, Co-Director of Education Design Studio Incubator, Executive Director of Academic Innovations at University of Pennslvania's Graduate School of Education
    Leslie Mitts
    Advisor ,Co-Director Education Design Studio Incubator, Founder of Phoenecian Ventures, Director - Wharton Small Business Development Center
    Advisor, Co-Director Education Design Studio Incubator, Former CFO of several companies
  • Former Executive Director for the Education Industry Association
    Peter Isaacson
    Rita Ferrandino
  • Alvin Crawford

Previous Investors

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