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Edamam, LLC

Technology to change the way we eat!

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location New York City, NY, USA
  • Currency USD
  • Founded October 2010
  • Employees 12
  • Website

Company Summary

Edamam aims to re-imagine the way people find, shop for and cook food and thus cut through the noise of the disorganized food knowledge. Our proprietary technology and mobile-first platform, cuts the decision what to cook by 10x for our target demo: the health-conscious consumer (vegan, diabetic, gluten-free, athletes...), by delivering visual, relevant, quality recipes. Edamam is pioneering a unique transaction-based model: "iTunes" for food.


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    Victor Penev
    Founder & CEO

    Victor is a successful entrepreneur, who co-founded and sold Bulgaria’s largest Internet company, Netinfo. He has played a key role in establishing the digital efforts of BMG, Playboy and Bookspan. Victor holds a Stanford MBA.

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    Ivan Dimov

    Ivan is a former investment banker and venture capitalist with over 15 years of substantial international experience. Former Chairman of Netinfo.

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    Hannah Goldberg
    Senior Editor/Food Expert

    Hannah has worked in the past ten years as a professional chef, restaurant critic, cookbook editor, wine importer and cheese buyer. She is an English major from Columbia with a number of food industry awards.

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    Dimitar Manov
    Development Team Leader

    Dimitar is among a select few world semantic technology experts. His background includes 20 years experience in Java/C++ and a specialization in Artificial Intelligence (Planning and Decision Making), text analysis and data extraction.


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    KAISER WAHAB, Wahab & Medenica,, 212-785-0070

Previous Investors

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    Friends & Family round completed early in 2012 - $810K raised