eCOM Ventures (owns Aaloo.in)
Mumbai-based B2C ecommerce firm catering to Household vegetables, fruits & grocery requirements i.e. a huge addressable market opportunity.
Aaloo.in (owned by eCOM Ventures) is a Mumbai-based online retail portal catering to household vegetables, fruits & grocery requirements. The firm has been operational since Feb 2011. Business model focused on "needs" vis-a-vis "wants". Huge demand for such services due to busy city life, nuclear families with working couples, less disposable time on weekends, more net savvy population etc. Firm is promoted by professionals with MNC experience.