Summary -

EasyMeat.in is a meat sourcing platform for the everyday meat consumer in India. From farm to door in 2 hours, EasyMeat.in introduces the concept of "fresh on delivery" by providing its customers fresh, clean & healthy meat with customized cuts to suit their dish.

Our ready-to-cook section includes delicious marinated meat in some of the world renowned flavours. The marinations are made with home-made spices and olive oil to give it that perfect blend of healthy home food.

EasyMeat.in's Butcher & Procurement experts source and cut the meat only once the order is placed with sterilized knives to make sure your meat is extremely fresh, nutritious, good to look at, and delicious to taste.

Backed by best-in class sourcing processes and latest technology, EasyMeat.in brings in the same market place experience at the comfort of your home by removing hurdles such as -
- Travel to unhygienic meat market
- Dependence on unhealthy frozen & processed meat
- Time consuming process

EasyMeat.in is a trusted partner of homechefs & restaurants for all their meat (poultry, mutton, seafood & exotic) needs.

Business Model & Structure:
- Partnership with top meat suppliers in Pune
- Zero inventory model (will change as we scale up)
- Hub & spoke model
- In-house delivery executives + Partnered with delivery services

Through our extensive research of the meat market in Pune, we tied up with top meat suppliers in Pune and built our warehouse in proximity to these suppliers. This allows to save time on procurement and offer fresh meat to our customers within 2 hours. Warehouse is used for cleaning & customization of meat and acts as our distribution hub.

Process:

Every morning around the meat auction time – EasyMeat team checks the availability of each meat with its supplier to ensure adequate supply and order fulfilment.

1) Customer places the order online or on the phone
2) EasyMeat procurement boys procure it within 15-20 mins
3) Meat is bought into the warehouse, cleaned and packaged in 15 mins
4) Delivered to the customer in specialised ice boxes

Quality Check:
- EasyMeat.in has FSSAI registration
- Strict verification of suppliers for onboarding
- EasyMeat.in procurement experts do a physical inspection of the meat while picking it up from the supplier - Ex. Check for physical damage, tenderness, size and color of meat)
- EasyMeat.in butcher works in a hygienic environment (caps & gloves) to clean & customize the meat. Only sterilized knives are used.
- The meat is packaged in clean, safe, thick & transparent packaging to ensure freshness

Success:
- Served over 500+ customers in Pune within 3 months of operation
- Already hit break-even
- Highest fresh meat SKU's compared to any other online/offline store
- 98% customer retention rate
- 99% customer satisfaction
- Top suppliers
- Customer appreciation on top food blogs of Pune
- Partnered with Gold's Gym & top MNC's for exclusive offers
- Average order size: Rs.600+