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Dulce Vida Series B

Premium, handcrafted, organic tequila company. Great momentum in the market. Set apart from competition with strong product attributes.

  • Stage $1M in TTM Revenue
  • Industry Food and Beverage
  • Location Austin, TX, USA
  • Currency USD
  • Founded September 2008
  • Employees 7
  • Website

Company Summary

Dulce Vida produces the only 100 proof, 100% organic tequila in the world - targeted at the high-growth, high-index, premium tequila market. Our objective is to build a strong & lasting brand. Dulce Vida has earned national recognition with numerous awards for taste & packaging. We distribute through a network of wholesalers in six states.


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    Charlie Paulette
    Chairman & Co-Founder Dulce Vida

    Current Position: Chief Sales & Marketing Officer Gambrinus Company (Shiner Bock).
    20 Years sales & marketing experience in adult beverages. Responsible for growing Shiner Beer brand to the fifth largest craft brand in the US. Currently manages the Spoetzl, Trumer Brauerei, and Bridgeport Breweries for Gambrinus.
    BBA & MBA University of Texas

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    Richard Sorenson
    CEO, Director, & Co-Founder

    30 years experience in corporate management, finance, and operations within medical industry and early stage companies.
    Steeped in distribution networks, turnaround experience, and significant M&A activity.
    BS Finance University of Colorado, MBA Northwestern Kellogg School, and CPA

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    Chris Cain
    Director, Sales & Marketing

    20 years experience in spirits industry in sales management. Tenure includes Glazer's, Beam Global, and Serralles USA. Former responsibilities include highly relevant management of 14-state region and involvement with current and future distribution partners.

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    Fadi Saboune
    Mexico Operations & Co-Founder Dulce Vida

    Current Position: President, Best Ground, SA de CV.
    Mr Saboune assists with Mexican Operations and international sales.
    BA University of British Columbia

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    Carlos Jurado
    Master Distiller & Co-Founder Dulce Vida

    Current Position: Vice President Production of Best Ground, SA de CV.
    Mr Jurado serves as the Master Distiller of Dulce Vida and interface with all distillation operations.
    BA Chemical Engineering Universidad Autonoma de Chihuahua.


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    Michael Dunn of Phillips & Reiter
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    Figer & Associates

Previous Investors

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    McCombs Family Partners
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    Britt Peterson
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    Moleo Gas Corporation - Pierce Miller