Pre-launch (~Q3 2022). DTC (Yr 1); Retail (Yr 2). Revenue generated through sales of our personalizable hair wellness kit & add-on hair/scalp wellness consultations. We are projecting $1.2 million in revenue in our first 18 months of operation with consistent YOY growth. Robust expansion within the haircare category (Yr. 2&3) and other categories (Year 3 &4). Conservative projection of $10 million-Yr 3. Please request our Bloom financial model.