Dr. McGrath's

In the pet space there is NO archetypal brand position owner. The female veterinarian is the perfect caregiver type and Elinor McGrath DVM was the very first.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Portland, Oregon, US
  • Currency USD
  • Founded 2012
  • Employees 1
  • Website drmcgraths.com

Company Summary

$55.72 Billion.

That is the amount we spent on pets in the USA in 2013. What’s more this
growth is anticipated to continue at a rate of 3-5% over the next 3 years.

• This is a start-up in pet specialty channel.
• The company is essentially pre-revenue and is held 97% by the founder.
• The business is through proof of concept stage and is ready for seed funding.
• A planned exit to a strategic buyer is anticipated in the 5 -7 year time frame.

Team

  • Juliette Fassett
    Founder

    Juliette Fassett has experience bootstrapping startups (her
    own and others), and developing products, sales and brands. Prior
    to founding Dr. McGrath’s, Juliette was on the original team for
    startup handbag brand Mosey. Founded in 2009, Mosey was sold to
    publicly traded RG Barry Corporation in 2013. Juliette holds a BS
    from Ithaca College and completed a program in Brand
    Management at Harvard Business School.

Advisors

  • Kerri Marshall, DVM
    Advisor
    Unconfirmed

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