Event and nonprofit sponsors hate not knowing if their sponsorship was cost justified. DoubleThat allows them to see purchases and profit.
When attendees register for an event, they will have the opportunity to select a gift certificate issued by DoubleThat on the retail-store sponsor's behalf. The value of the gift certificate then counts as a credit toward the attendee's registration fee for the event. Alternatively, this model can be used to allow donors to receive gift certificates when they donate. It's the way to give more value for less risk to all parties involved.