All advertising; promoting, scheduling and marketing films; keeping financial and statistical records; writing reports and financial forecasts; general bookkeeping on a daily and yearly basis. maximizing productivity and meeting sales targets; etc.

General manager is responsible for performing the following duties: ensuring cinema compliance with health and safety legislation; recruiting, training and managing staff; providing excellent customer service; dealing with customer inquiries and complaints; motivating all staff to do their best; evaluating the performance of the cinema staff; and ensuring that operating procedures and standards are obeyed; etc.

Plans menus by consulting with chefs; estimates food costs and profits; adjusts menus. Controls costs by reviewing portion control and quantities of preparation; minimizing waste; ensuring high quality of preparation. Conforms to the regulations of the alcoholic beverage commission. Enforces sanitation standards, etc.