We are an e-commerce website for ONLY college students that offers clothing, shoes and accessories at 50-70% off. While concepts similar are out there already (Hautelook, Ideeli, etc.) we only allow college students with a .edu e-mail to sign up and only feature one brand every 48 hours which gives them the spotlight. We only run a select number of items per brand because we want their shopping experience to be effortless and affordable.