SafeTraces

SafeTraces (formerly DNATREK) develops nature inspired traceability solutions to ensure the purity, safety and quality of food, air and water resources.

  • Stage Prototype Ready
  • Industry Biotechnology
  • Location Oakland, CA, US
  • Currency USD
  • Founded November 2013
  • Employees 5
  • Website safetraces.com

Company Summary

DNATrax was invented at LLNL. It is a spray-on odorless, colorless, tasteless, FDA approved edible biological barcode that "prints" all traceability information directly on (or in) all food products and not the packaging. Our product offering includes consumables, barcode registration and maintenance and analytical services. The combined biodetection, produce, and cannabis traceability opportunity will reach $200 million by 2020.

Team

  • He was previously the COO of CPAC, a start-up that developed a highly advanced particle accelerator for cancer radiotherapy. As CPAC COO he built the company from the ground up and raised in excess of $40 million dollars. Anthony has held engineering and executive positions at several start-ups (two IPOs, one merger) as well as larger companies such as Applied Materials and KLA-Tencor. He has a Ph.D in Mechanical Engineering and an MBA.

  • VP Corporate Development

    Ulrike is responsible for business development and go-to-market strategy. She has extensive start up experience and has held executive management positions in several technology firms over the past 15 years. Ulrike holds a Ph.D. in Political Science from the University of California, Berkeley, and an M.A. in International Studies from the University of Washington.

Advisors

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