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Discount District

Discount District is a multi-brand localized loyalty program, for mass market consumers, so that they can save money every time they shop.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Vadodara, GJ, India
  • Currency INR
  • Founded October 2010
  • Employees 4
  • Website

Company Summary

Discount District is a discount card that enables mass-market consumers to get discounts and save money every time they shop. It provides partner-outlets new customers and repeat visits from existing consumers. Unlike other loyalty-programs, which are restricted to either modern-trade outlets or single-brand outlets, DD is very attractive because it is a basket of highly-patronized local outlets and national chains in each city of operation.


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    Bhavin Tharwani

    An MBA from IIFT-Delhi, Bhavin handled BTL communication, events, portfolio campaigns and co-branded card launch at Kotak Credit Cards. He moved on to TecSo as the head of Business Development and Marketing, before deciding to strike out on his own with Discount District. He also co-owns Offside - Lounge, Gujarat's first sports lounge, in Vadodara.

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    Pawan Parikh

    Pawan did his Computer Engineering from SVIT Vasad (Gujarat). He then worked with Tech Mahindra as an Associate for their premier client British Telecom. As a Business Analyst and a Team Leader, he spent 2.5 years in Amsterdam handling the Onsite Project and Offshore Coordination. His love for Baroda and passion to do something on his own made him shift back to Baroda, when he joined his friend Bhavin in Discount District in June 2011.

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    Sowmya Nagarajan

    After graduating in Bachelors of Business Administration from M.S. University in Vadodara, Sowmya handled the sales and marketing aspects at PT Education in Vadodara for 2 years. She then moved on to do her MBA from Symbiosis Centre for Management and HRD in Pune. She is now working with L'Oreal India


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    Ruchir Shukla