Dirty Labs Inc.

Dirty Labs is innovating in biotechnology to create high-performing and safe home cleaning and laundry care products.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location New York, NY, US
  • Currency USD
  • Founded January 2018
  • Employees 5
  • Incorporation Type C-corp
  • Website dirtylabs.com

Company Summary

Dirty Labs is innovating in biotechnology to create high-performing and safe home cleaning and laundry care products. The company is a Delaware C-Corp cofounded by CEO David Watkins and Chief Scientist Pete He in 2018. Our retail-focused go-to-market strategy unlocks profitable, high-volume mass retail sales through product innovation, retailer relationships, specialty placement, fashion partnerships, and direct and online sales.

Team

  • Co-founder & Chief Scientist

    Veteran chemist and global consumer product sustainability leader with portfolio of 100+ patents:
    • Career in consumer product innovation and sustainability
    • Inventor of numerous successful home care products
    • Multinational corporation R&D sustainability leader
    • Elected board member and sector chair of The Sustainability Consortium, world’s largest consumer product sustainability consortium for multinational corporations

  • Cofounder & CEO

    Multiple Red Dot award-winning consumer electronics designer and brand builder:
    • Career in designing, developing, and manufacturing products for the outdoor, fashion, and consumer electronics industries
    • Launched thousands of SKUs and sold into major retailers, including Apple, Target, Best Buy, and AT&T
    • Turned efforts toward elevating the bar for sustainability in consumer products at scale

  • Brand-building executive with extensive operational and management experience:
    • Over 25 years of diverse business leadership experience, comprising every aspect of creating and growing consumer brands
    • Unique balance of creative and operational aptitude that enables him to effectively lead and drive alignment and execution within an organization
    • Managed the sale side M&A process that resulted in Incase’s acquisition by Incipio

  • Soyoung Park
    CMO

    Marketing expert with ties across fashion, tech, and consumer goods:
    • Brand and marketing strategist with over 12 years of experience in fashion, beauty, and tech
    • Strong ties in the fashion industry via work for the LVMH Group as Global Marketing Director for the Donna Karan and DKNY brands
    • Managed seasonal global marketing campaigns and advertising rollouts for multiple international brands

Starting a startup?

Join the world's largest startup network for guidance, tools, and fundraising opportunities.

Get Started for Free