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Direct Male, LLC

Direct Male® is a D.C.-based e-Commerce voucher company that caters to a discerning male clientele and businesses that seek their patronage.

  • Stage Prototype Ready
  • Industry Marketing / Advertising
  • Location Washington, D.C., DC, USA
  • Currency USD
  • Founded November 2011
  • Employees 6
  • Website

Company Summary

By leveraging proven affinity and niche marketing experience, Direct Male® provides businesses the opportunity to, directly and cost-effectively, make prime contact with coveted -- disproportionately gay -- male consumers. Whereas the industry leaders -- Groupon and LivingSocial -- have prioritized mass-market horizontal growth, Direct Male® foresees vertical alignment within specific niche markets as the next step in the voucher space.


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    Andrew Isen
    Founder and CEO

    Andrew Isen has over 25 years of integrated marketing experience, building innovative bridges between businesses and consumers. Prior to launching Direct Male, Andrew founded Winmark Concepts, a marketing firm that specializes in helping clients successfully target the gay community. Andrew received his BBA and MBA from George Washington University.

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    Jeffrey Finkelstein

    Prior to Direct Male, Jeffrey developed an innovative car club venture that would employ a shared-use model to provide its members access to a private collection of luxury and exotic vehicles. In addition, he has served in management and operational positions with MemberCAR, CourseCo, Inc., and the Washington Nationals. Jeffrey received his BA from the University of Maryland and is an alumnus of the University of Maryland Hinman CEO’s program.

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    Renee Cseresznye
    General Manager

Previous Investors

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    Ron Luzier
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    Sam Medile
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    The Founders (Andrew Isen and Jeffrey Finkelstein)