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DigitalPharma - a high technology Digital Media solution in selected pharmacies, giving clients access to consumers at the point of sale.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location São Paulo, Brazil
  • Currency BRL
  • Founded May 2005
  • Employees 10
  • Website

Company Summary

DigitalPharma is a media for selected retail pharmacies with solutions for reaching customers during the shopping process. Its objectives are to increase brand awareness, increase sales, inform, entertain and enrich the visit to the Point of Sale. DigitalPharma uses neurosciences-based approaches to create and produce media for different monitors located in different points of the pharmacy, supported by extensive metrics and ROI measurements.


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    Dr. Sergio Leme Beniamino

    Forty years of international management and consulting experience in the areas of Change Management, Knowledge Management, Strategy and People (Human Engineering).

    As a Former executive, Management Professor and expert in Business Associations he has worked with: TetraPak, Johnson & Johnson, ALANAC (Pharma), INTERFARMA (R&D Pharma), FEBRAFARMA, GSK, Nycomed, MAPFRE, IBM, Telefonica, Bradesco, Central Bank, Eletrobrás, Petrobrás.

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    John Chilcott
    Planning and Finance, assistant to CEO

    With an academic background in England in Business and Management, and experience in international business in Malta, England and Brazil. John has worked in large international companies such as EDS, Royal Bank of Scotland Group and Radisson.

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    Mario Castelar
    Innovation and communication

    He was director of communications and marketing services and chief innovation officer of Nestlé Brazil from July 2002 - June 2009. And has also held management positions in market research and marketing communications for companies such as: Cigarettes Souza Cruz, Francisco Matarazzo Industries Reunidas, Novociclo Advertising, Rhodia Chemical and Textiles, TV Girl Scouts and was a specialist in Consumer Insights at Young & Rubican.

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    Douglas Holanda
    Pharma retail

    With an MBA in marketing obtained from FGV, Douglas has 25 years of professional experience in multinational companies in the areas of Marketing and Sales in Brazil and Latin America, with extensive experience in Strategic Planning and formation of multi-disciplinary teams.

    Formally the president of Grupemef, Douglas has also held management positions in companys such as: Abbott Laboratories, Johnson & Johnson, Rodia Pharma and Aventis Pharma.

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    Rafael Bretas
    Media and Content

    Fog Creative Director of Branding, brand activation and communication. Director of Interactive Content Hipopotamo. Graphic Designer of UTFPR and an MBA in Strategic Management Companies obtained at FGV. More than 15 years of experience in design, advertising and marketing working with small, medium and large companies in the area of communication, internal marketing and trade marketing, working with brands such as TIM, GVT, OBOTICÁRIO, HONDA, AMB

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    Dr. Billy Nascimento
    Dr. Billy Nascimento DSc

    Billy graduated from UFRJ in Biomedicine, later developing his masters and doctorate in the field of Neurosciences at the Biophysics Institute of UFRJ. His area of expertise is in applied psychophysiology of emotion to the areas of neuroeconomics and neuromarketing. He is founder and CEO of neurotechnology forebrain, which specializes in neuroscientific research applied to study consumer behavior.

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    Carlos Machado

    Expert in Technology and People with a Masters in social phycology at PUC and graduation in Business Administration at FGV.

    As a consultant Carlos has worked on projects for large national and international companies such as: TIM, Citibank, Boston Bank and the World Bank.

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    Fernanda Becker
    Legal and Finance

    As a lawyer Fernanda specializes in Public and Business Law. And as an executive specializing in management and finance.

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    Arturo Nascimento

    Graduated in Business Administration from FGV-EAESP 40 years ago Public Advertising Coordinator of the State Government of São Paulo twice.

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    Dr. Aurelio Villa Franca Saez

    Senior executive with BA in Medicine (USP), Post Graduate in Hospital Management, MBA in the following areas: Services Marketing (ESPM), Strategic Business Management (ESPM-ITA), Strategic Management in the Pharmaceutical Industry (FGV).

    Extensive experience as a consultant for Novartis, Eugenio Advertising, Zambon, and Theraskin ABIMIP (as chief executive of the entity).


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    DeVivo Brazil
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Previous Investors

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    CEO at Zurich
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    Director at Albert Einstein Hospital