Rupert (CEO) is an experienced sales & business development professional with a successful track record of building new business at the highest levels within private and public sectors. With 12+ years "front-line" e-commerce and web development expertise he has a deep understanding of internet best practice methodology in SEO, UI and merchandising. Ambition is to build a first class, global technology business.

Lance (CTO) is former head of e-commerce platform development at one of the UK’s leading web design firms and has over 11 years front line experience of designing & building enterprise level web platforms for companies such as Clarks, Blacks Outdoor, Blooming Marvellous & Mama Mio to name a few. Fluent in a range of programming languages such as C# & .net, Lance is responsible for the technical aspects of the business.

Bernard (vCFO) is a qualified accountant and owner of Landi Accounting. He has worked at senior level finance for over 30 years for companies such as Dow Jones, and is currently “virtual” CFO for a number of digital and media companies including Ptarmigan Media.

Chris (Non Exec - Corporate Tax & Business Adviser) is owner of Botax LLP, a boutique tax advisory service to corporate enterprises and high net worth individuals. Before setting up his own consultancy in 2008, Chris worked for Coller Capital, the world's leading investor in private equity secondaries, as Corporate Tax Manager and continues to act as special advisor for the firm. Previously, Chris was Assistant Tax Manager at Linklaters.

Jim is COO at Coller IP, (our attorney throughout the patent filing process) has been a guiding light to help digitalle navigate the complexities of patent law. We will continue to use Coller IP’s services as we take the Fortresse product through the next steps of our patent application.