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Digital Retail Apps

SelfPay lets shoppers shop in-store and pay in-app on their own mobile device, eliminating in-store checkout lines and providing a strong ROI for merchants.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Toronto, ON, Canada
  • Currency CAD
  • Founded January 2012
  • Employees 3
  • Website

Company Summary

Digital Retail Apps' SelfPay creates a point of sale in the palm of every shopper’s hand. SelfPay enables shoppers to build a cart and pay for in-store purchases on their own device. Partner merchants receive access to our patented verification solution to ensure that items leaving the store have been paid for.

SelfPay integrates with leading POS systems and payment methods and 450+ payment processors.


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    CEO & Founder

    Wendy was a senior management advisor to top teams for over 20 years as a consultant to Fortune 100 technology and retail clients in the USA, Europe and Canada. Her clients have included IBM, Ameritech Cellular, Nokia, British Telecom, and Safeway. Her focus has been on consumer insight, channel strategy and future industry scenarios. She is an energetic, decisive and collaborative leader.


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    Vera Nackovic, Partner, Mayer Brown (Chicago/Patent & Trademark); Rory Cattanach, Partner, Wildeboer Dellelce (Corp & Securities); Lisa Abe-Oldenburg, Partner, Bennett Jones (Payments)
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    Ted Masters, Partner, Palmer Reed

Previous Investors

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    Wendy MacKinnon Keith