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DIA is the 1st online fashion social shopping network in Arabic and English building on the digital and e-commerce growth in the Middle East

  • Stage Full Product Ready
  • Industry Fashion
  • Location GBK Restaurants Ltd, Lindsey Street, London, England, United Kingdom
  • Currency GBP
  • Employees 6
  • Website

Company Summary, launched in 2012, is the 1st luxury fashion social ecommerce aggregator in the Middle East. provides regional customers access to established western retailers in both Arabic and English. The website receives revenues from affiliate sales premium services and advertising.DIA-BOUTIQUE.COM launched in 2010, provides a platform in English and Arabic for International independent designers and takes a commission on sales.


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    Rasha Khouri

    Founder and CEO - Rasha has spent her formative years between Paris, New York, Beirut and London. She launched her career as an investment banker with JP Morgan in New York and as a luxury goods analyst with Merrill Lynch and UBS in London. She holds a BA with honors from Brown University and an MBA from INSEAD. She currently lives between London and Dubai.

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    Damiana Foscari

    COO - Damiana has held senior global positions in Marketing and PR at Pringle of Scotland, Burberry and Sotheby’s. Conscious of the importance of building and maintaining a brand ethos, her expertise range from above and below the line to branding and new brand development to new media. Damiana also has strong experience in operations and organizational issues and is a graduate in Political Science from the University of Milan and speaks 5 langua

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    Erika Johnston

    Head of Communication - Erika has extensive knowledge of the global luxury industry within the communications sphere. She has over 10 years of experience with the in-house PR and corporate communications functions at Burberry. Specialist in on and offline PR and Marketing activities within Emerging Markets, including the Middle East, Erika has been also an external profile building consultant to clients such as P&G Global Beauty.

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    Peter Lewis

    Lead Developer - With 20 years of development, Peter has a wealth of experience in numerous programming languages in addition to having excellent design, usability, planning, management and organizational skills. From building Warner Music’s first websites in the early 90‘s through to comprehensive eLearning training for Deutsche Bank, Peter embraces new technologies and continually pushes the envelope on leading techniques and approaches.