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Detraform is a design driven boutique electronics brand and product development firm. Our products take you both backward and forward.

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location Canada
  • Currency CAD
  • Founded January 2011
  • Employees 1
  • Website

Company Summary

We make physical products. These products feature superior aesthetics matched with quality engineering. Watch for a growing line of products characterized by their honest intention, simple functionality and industrial standard production. At Detraform, we're not interested in contributing to the relentless cycle of throw-away consumer goods. Sustainable consumption begins with products that last a lifetime.


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    Joel Blair
    Founder / Creative Director

    Joel Blair is a Canadian designer and entrepreneur living in Montreal. He is the founder and creative director of Detraform. Joel took the L7 telephone concept and built a team of designers, artists, a leading manufacturer and a Swiss telephone brand, to bring this product to market without sacrificing his original vision.