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Descuento Libre, Inc.

Experiential offer platform for Hispanics - building connection, trial and loyalty between Hispanics and brands

  • Stage $1M in TTM Revenue
  • Industry Internet / Web Services
  • Location Austin, TX, USA
  • Currency USD
  • Founded May 2010
  • Employees 30
  • Website

Company Summary

Descuento Libre provides the platform and services for brands and retailers to engage the growing Hispanic market through coupon style offers in a measurable and optimized approach. We are uniquely able to provide a high level of insight in real time through our analytics suite to ensure that the maximum ROI on retailers' and brands' promotional campaign is achieved.


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    Boris Portman
    Founder & CEO

    Boris Portman brings over fifteen years experience defining, building, and delivering market leading enterprise web, eCommerce, mobile software. Since co-founding the University Entrepreneurial Association at the Carnegie Mellon University's Tepper School of Business, Boris has helped found and sell several high tech companies, several of which led to 8-9 figure exits.

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    Juan Gonzalez

    Senior Finance Executive offering diverse international business planning, financial management, information systems experience, and manangement/support of high growth organizations.

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    Andreu Casadella
    Mexico Country Manager

    Experience as country manager for multimillion travel, product, and promotional eCommerce sites in Spain and Mexico.

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    Shelly Edwards
    Director of Products

    Experienced in leading national sales and sourcing local and national offers, as well as leading the implementation of Fortune 500 interactive web and mobile sites.

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    Hector Torres
    Director of Technology

    Experienced in architecting complex systems and cloud based scalable web sites. Has successful international startup business experience in the U.S. and Mexico.

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    Alexandra Landeros
    Director of PR and Social Media

    10 years of experience in marketing, fundraising, and business development, ranging from independent retail to non-profit. In her three years at Mexic-Arte Museum, she increased the membership base by 400%. She is also a writer for various national Hispanic magazines and blogs and currently holds the Social Media Chair for the Austin Hispanic Chamber of Commerce.


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    DLA Piper (Austin)
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    Osborn Consulting Inc.

Previous Investors

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    Bravo Equity Partners