What Africanizes a person next to you? Most often, it is the body odor. Most of us had it before we came over to the west. Truth is, quite a few Africans know about deodorants but most of them do not understand the significance of it. In Africa, everyone smells about the same (hot and sweaty) and it is okay. DeOdorize Me seeks to make people understand the significance of deodorants and what indispensable part they play in our everyday lives.