deliberateLIFE
Your Guide to Living Well and Doing Good. The Lifestyle Brand for Today’s Conscious Consumer – We’re the Whole Foods for Your Whole Life
- Stage Full Product Ready
- Industry Lifestyle
- Location Oakland, CA, USA
- Currency USD
- Founded November 2012
- Employees 4
- Website wethedeliberate.com
Company Summary
deliberateLIFE is a socially-motivated company creating a platform for engaging consumers through a shoppable lifestyle publication. Conscious consumers are a large, wealthy, and growing portion of the population, spending an estimated $300B+ annually on sustainable/ethical products. They are seeking products that reflect their values and identity, and 20% are willing to pay a premium for them. Our mobile app makes these decisions easier.
Team
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Fay Maree JohnsonFounder | CEO
Fay is a social entrepreneur who has worked with businesses, governments, and nonprofits. Fay’s experience integrates business, marketing, and visual design. As part of the founding team at Made In A Free World, she managed outreach and partnerships with UNICEF and MTV. The site received over 2M visitors from 140 countries in the first 6-months. BA in International Development. Masters in Behavior Change Communication from Georgetown University.
Previous Investors
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Jasper and Jari Esterhuizen â AngelUnconfirmedElton and Cynthia Moller â AngelUnconfirmedSherif Abushadi â AngelUnconfirmed
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