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Your Guide to Living Well and Doing Good. The Lifestyle Brand for Today’s Conscious Consumer – We’re the Whole Foods for Your Whole Life

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location Oakland, CA, USA
  • Currency USD
  • Founded November 2012
  • Employees 4
  • Website

Company Summary

deliberateLIFE is a socially-motivated company creating a platform for engaging consumers through a shoppable lifestyle publication. Conscious consumers are a large, wealthy, and growing portion of the population, spending an estimated $300B+ annually on sustainable/ethical products. They are seeking products that reflect their values and identity, and 20% are willing to pay a premium for them. Our mobile app makes these decisions easier.


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    Fay Maree Johnson
    Founder | CEO

    Fay is a social entrepreneur who has worked with businesses, governments, and nonprofits. Fay’s experience integrates business, marketing, and visual design. As part of the founding team at Made In A Free World, she managed outreach and partnerships with UNICEF and MTV. The site received over 2M visitors from 140 countries in the first 6-months. BA in International Development. Masters in Behavior Change Communication from Georgetown University.

Previous Investors

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    Jasper and Jari Esterhuizen – Angel
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    Elton and Cynthia Moller – Angel
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    Sherif Abushadi – Angel