We use/reinvest the guaranteed weekly purses that NASCAR pays in the Sprint Cup Series each week to secure a healthy ROI on an investment of $200,000.00. Our message is unique in that we are also NASCAR's first and only Green/Eco Aware Team using NASCAR's platform to reach up to 8 million fans and viewers a week for 36 weeks through fans at the track, viewers on ESPN, ESPN2 and FOX Television with this most important message for our planet.