Default company panoramic image

Decisions on Demand

We help companies automate business decisions in SaaS platforms like Salesforce and NetSuite -- without code or complex configuration.

  • Stage Full Product Ready
  • Industry Software
  • Location Mountain View, CA, USA
  • Currency USD
  • Founded November 2011
  • Employees 3
  • Incorporation Type C-corp
  • Website

Company Summary

We give business users simple tools to automate operational decisions like pricing, sales team assignment and order validation in SaaS platforms like Salesforce and NetSuite. By eliminating custom code that's expensive to maintain and hard to update, our cloud-based business rules platform allows companies to slash IT support costs and react faster to competitive, organizational or regulatory changes.


  • Default avatar
    Jelle van Geuns
    Founder & CEO

    17+ years of enterprise software experience, 10 of which building decision management solutions at ILOG and IBM. Held senior technical leadership positions (managing 50+ people and dozens of projects) and started numerous new ventures including a product, a services practice and a development center. Specialized in strategic partner integrations, industry solutions and professional services.

  • Default avatar
    Manu Das
    Advisor & Board Member

    28+ years of enterprise software experience. 8 years of experience building products in the area of artificial intelligence, expert systems, neural networks, and robotics. 20 years of experience building enterprise and SaaS CRM products. Founded, and led Soffront Software, Inc. to a successful CRM company and has been responsible for managing the worldwide executive activities of the company including sales, marketing, and research/development.

  • Default avatar
    Jean-Yves Tripier

    15+ years experience in starting and growing companies through technology with a focus on new lines of business and services, profitability, performance and shareholder value. Specialties include Monetizing technology, Product/Market fit, Strategic Thinking and Analysis, Strategic Marketing, and open innovation.

  • Default avatar
    Neal Strickberger

    30+ years of experience in operations, business scaling, web content delivery networks, relationship management, software architecture, network infrastructure, partnerships, BI data reporting and visualization, SAAS integration, procurement, negotiation and contracts. Success in environments from scrappy startups to corporate to consulting.


  • Default avatar
    John V. Bautista - Lead Partner, Emerging Companies Practice, Orrick