Prior to founding Decisionaire, Jeff served as VP of Marketing for Social Solutions. Before Social Solutions, Jeff co-founded Artifact Software and was a member of Sequoia Software's original executive team. Jeff was instrumental in building Sequoia's brand and developing the company into a market leading, publicly traded organization. In 2001, Sequoia was acquired by Citrix Systems. Jeff founded the Alliance for Effective Social Investing.

Before founding Decisionaire, Jasen was one of the founding members of Sequoia Software. Jasen's combination of technical expertise and business acumen served in directing both the technical architecture of Sequoia's product as well as the competitive strategy of the organization. Jasen's effort contributed to an eventual Sequoia IPO and subsequent acquisition by Citrix Systems. Jasen also co-founded Velaro and Artifact Software.