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Idealogix Marketing Pvt. Ltd.

DealChaat is a selfservice mobile platform for retailers to publish and manage promotions, delivered through a location-aware smartphone app

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Gurgaon, HR, India
  • Currency INR
  • Founded December 2012
  • Employees 20
  • Website

Company Summary

Idealogix is engaged in the marketing and sales of the DealChaat Platform across the country to retailers in major shopping areas / malls to enable them to connect with their potential target customers in their vicinity. We are also engaged in increasing awareness of the smart phone App for free download by the consumers to enable them to view the promotions/deals/offers from the merchants in their selected category and a self defined radius.


  • Following a short stint at Escorts Ltd, right after he graduated in Mechanical Engineering from Regional Engineering College, Trichy, (1984), he turned entrepreneur. He brings Financial and Administrative skills to our operations and is the stabilising factor at Ideafarms. He is quiet and methodical and keeps his eyes on our fund-flow. In his previous engagements, he was CEO of a joint venture with Blue Star Limited, a company.engaged in the repa

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    Atul Chawla

    Atul is the Marketing and Bus Dev head at Ideafarms. A career spanning over 30 years, he has worked for MNCs like Ford UK, Boise Cascade Canada and GE India. In 2002 Atul partnered with a Singapore based MNC to market, distribute & support networking communication products. In 2011, he turned to the mobile market -- key reason for coming aboard at Ideafarms. Atul has a BSc. Electronics Engg from Delhi Univ and an MBA from City Univ, London.

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    Sunil Malhotra

    Industrial Designer by qualification, Sunil is a Design Entrepreneur. He founded Ideafarms in 2002 to bring design-led user sensitivity to the Information Technology domain. He has diverse experience in consulting, manufacturing and IT. A breakthrough thinker in innovation and a usability evangelist, he has professional degrees in Industrial Engineering and Law. He completed the Graduate Program in Industrial Design at IIT Bombay in 1985.


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    Uberoi, Sood & Kapoor
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    Uberoi, Sood & Kapoor

Previous Investors

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    Confidign Solutions Pvt Ltd