Default company panoramic image

Deadman Heartbeat

Cloud based alert and monitoring solution for unattended IT system and process failures, which is an unaddressed market of 2+ billion.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Coquitlam, BC, Canada
  • Currency CAD
  • Founded January 2011
  • Employees 4
  • Website

Company Summary

Billions of unattended system jobs run critical business processes every day, most are not monitored and failures can be very costly. Today no cost effective solution to this problem exists. Our system is a cloud based subscription service enabling anyone to begin monitoring in minutes and be alerted when their process fails. We currently have 7 active beta customers, and a plan that will take us to $20M/year and 90%+ margins within 4 years.


  • Default avatar
    Craig Slack
    President and CEO

    17 years of IT experience, mostly project management. Craig was responsible for large scale projects up to $35M, and budgets up to $200M. He managed a department of 130 people for an web development firm. His MBA included a specialization in startups. Craig's first venture was RFID Asset Pro, which aimed to create a solution for car dealership inventory. Craig’s next foray, Gointu, was an online community driven GPS points of interest database.

  • Default avatar
    John Dobson
    Chief Architect

    John is an Enterprise Solution Architect with 20 years experience. He designs industrial application solutions that are highly available. Since 1998, John has been involved in other startups, the most notable was enCompass Solutions Group, for which John was one of three founders. This company has been in operation since 2004 and continues to be a success. John's customers demanded a solution like Deadman Heartbeat, which lead to its creation.

  • Default avatar
    Michael "MJ" Allen
    Marketing Director

    MJ has 15 years of internet marketing and sales experience for brands including Olympic Dairy, Harry Potter, Business Development Canada, Yoplait, Fox Sports, Sirius Radio, Forbes, Esquire, and LA Lakers. For the past 10 years, MJ has been an independent marketing consultant helping companies to build and execute their online business strategy. He has a proven record of increasing revenue measured in millions and driving 100%+ YoY customer growth

  • Default avatar
    Lorraine McGregor
    Board Member and Advisor

    Lorraine McGregor has known Craig for nearly 10 years since they did their MBAs together. She is a well connected member of the North American business and investor community. Her experience includes 20 years as a management and strategic marketing consultant, co-founder of and co-author of "Fast Track Secrets for Making Your Business Saleable: Playbook." Lorraine's knowledge is invaluable in an advisory capacity.


  • Default avatar
    Keith Spencer at Fasken Martineau
    Default avatar
    Ashwin Maharaj of Maharaj &Company Chartered Accountants

Previous Investors

  • Default avatar
    Craig Slack (Co-Founder with 50%) - $12.5K
    Default avatar
    John Dobson (Co-Founder with 50%) - $12.5K
    Default avatar
    Feras Elkhalil (Looking to invest $25-50K)