A new destination for home - an e-commerce, direct to consumer brand retailing branded/designed homewares in an edited assortment. Partnered with 'heritage' factories to cut out markups and make luxury quality at attainable prices. The launch assortment includes versatile, timeless essential bedding, bath and tableware and will expand to include decor, accessories and others. In-house content is created to guide, educate and inspire the customer.