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Da Vinci Transport Planning and Research

SAFEYE uses video based eye tracking technology that highlights design flaws and driver confusion that traffic engineers cannot detect.

  • Stage Product In Development
  • Industry Internet / Web Services
  • Location Auckland, New Zealand
  • Currency NZD
  • Founded September 2008
  • Employees 5
  • Website

Company Summary

We are a transport planning consultancy with a research department that capitalizes on the founder's 25 years experience in the field. Urie has the penchant for innovation to continually seek gaps in the market. Engineers like standardized tools they can use with little training that deliver clever results that are efficient and robust, and we develop these products for those traffic authorities who all have a need for robust analytical tools.


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    Urie Bezuidenhout

    Urie is a versatile and experienced Transport Planner and Traffic Engineer with a solid civil engineering background . He has developed and led a number of teams in the past and has managed his own consultancy for over 5 years. His current doctoral research focuses on driver behaviour at traffic signals and is the recipient of 3 SPARK awards in 2011 and 2012. His team completed the ICEHOUSE hatchery.

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    Surpiya Siddiqui
    Operations Manager

    Supriya recently completed her Masters in Organisational Psychology. She is the pivotal person that has assembled a winning team for two SPARK challenges and is the operations manager for Da Vinci Research.

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    Sarad Venugopalan
    Technical Leader

    Sarad is a doctoral student in computer sciences and is the technical development manager for both SAFEye and OPERA products. Sarad has the right contacts in India to facilitate electronic manufacturing and software development using high quality and low cost resources.

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    Shaun Singh
    Financial Officer

    Shaun is a commerce and property graduate and specializes in start-ups and high growth companies. He works closely with venture capitalists and the ICEHOUSE. Shaun is responsible for the financial reporting and business modelling for Da Vinci Research.

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    Caron Greenough
    Product Advisory Engineer

    Caron holds a Masters in Engineering and is a transport planner with 15 years professional experience in safety engineering and transport planning. She has recently accepted a role as NZ Transport Agency's Wellington region's Principal Safety Engineer


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    Astill Hawke Ltd