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Cycle My City

We are resetting the cycling industry creating a one-stop cycling tracking website with bike stores using a loyalty program to bind it all together

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Adelaide, South Australia, Australia
  • Currency AUD
  • Founded April 2013
  • Employees 4
  • Website cyclemycity.com

Company Summary

More than just Strava+Meet-up. Cycle My City is cycle tracking with retail integration.

For a cyclists to thrive in their community their involvement must include personal connections with local cyclists. We're seeing the decline of the local bike shop, once the hub of the community.

We tackle these issues with our retail loyalty program, focusing the community back to the stores, creating personal connections and loyalty to CmC and the stores.


  • E415930f f65e 40c9 80d6 7c2eae619313

    Matthew has 15 years commercial experience managing personnel, contracts, procurement, budgets and schedules and is also experienced in project management & event management.

    He served on the management committee of WA’s National Road Racing cycle team, who also compete at the UCI continental level in Asia.

    Cycle My City is Matthew's second tech start-up.

    Matthew is also a director of several companies including the Julia Farr Association.


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    Shakespeare Partners

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