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Wine choice is all about TASTE, so we're going to SELL SA wine to folks wherever they TASTE SA wine, practically anywhere on the planet!

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location South Africa
  • Currency ZAR
  • Founded December 1998
  • Employees 10
  • Website

Company Summary is a specialist online wine retailer facilitating sales of SA premium wine directly to consumers in SA, UK, EU & USA. We offer a turnkey solution for SA wineries to sell wine from cellardoor directly to consumers through a winery-specific iPad app. This app can be utilised not just from cellardoor, but by virtue of being iPad based, wineries can sell at wine shows, wine dinners, restaurants, & wherever their wine is being tasted.


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    Fiona CR Phillips

    Fiona Phillips, CEO, CFO, MBA (UCT), Diploma (CWA), is the founder and CEO of A member of MENSA, UK, Fiona worked in the derivatives sector of investment banking in both London and Johannesburg before studying for her MBA at the University of Cape Town, and subsequently leaving the financial markets to start

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    Anonymous Anonymous

    COO, MBA (MBS) will be investing in and will come on board as Chief Operating Officer, and become a director of the company. This person has been involved in internet business and ecommerce in various management roles for over ten years in a multinational listed company. He is currently studying for a Doctorate in Business Administration.

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    David Le Roux Muller

    David Muller, CTO, BA, Decision Making and Policy Studies (Stellenbosch), has joined specifically for this expansion of David is an experienced software development project manager and in exchange for the IP that he contributes to this venture, will be compensated with equity in David comes on board as the Chief Technology Officer, and will become a director of

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    Mark Davies

    Mark Davies, CMO, BSc (Cardiff) is part of the team in a consulting capacity. Mark is currently the Global Innovation Director on the retail side of WPP in the UK. Mark’s immense experience in the drinks retail sector globally and his insights into buyer behaviours both on and offline are of great value to this initiative. Mark, whilst still working from London, now lives in Franschhoek.


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    Schliemann Attorneys, Somerset West
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    Russell James, Johannesburg