Fiona Phillips, CEO, CFO, MBA (UCT), Diploma (CWA), is the founder and CEO of Cybercellar.com. A member of MENSA, UK, Fiona worked in the derivatives sector of investment banking in both London and Johannesburg before studying for her MBA at the University of Cape Town, and subsequently leaving the financial markets to start Cybercellar.com.

COO, MBA (MBS) will be investing in Cybercellar.com and will come on board as Chief Operating Officer, and become a director of the company. This person has been involved in internet business and ecommerce in various management roles for over ten years in a multinational listed company. He is currently studying for a Doctorate in Business Administration.

David Muller, CTO, BA, Decision Making and Policy Studies (Stellenbosch), has joined specifically for this expansion of Cybercellar.com. David is an experienced software development project manager and in exchange for the IP that he contributes to this venture, will be compensated with equity in Cybercellar.com. David comes on board as the Chief Technology Officer, and will become a director of Cybercellar.com.

Mark Davies, CMO, BSc (Cardiff) is part of the team in a consulting capacity. Mark is currently the Global Innovation Director on the retail side of WPP in the UK. Mark’s immense experience in the drinks retail sector globally and his insights into buyer behaviours both on and offline are of great value to this initiative. Mark, whilst still working from London, now lives in Franschhoek.