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CustomGenie is a collaborative retail space that connects buyers of custom goods with skilled artists and craftspeople who provide them.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Singapore General Hospital Outram Road Singapore
  • Currency USD
  • Founded April 2012
  • Employees 3
  • Website

Company Summary ... CustomGenie is an online matchmaker that connects buyers (“Clients”) of custom-made goods and services with skilled independent artists, designers and craftspeople (“Genies”) who can provide these. One can think of CustomGenie as an Elance for the world of consumer hardware, where Clients can post open project requests or directly contact Genies, and where Genies can work on a freelance basis.


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    Wendy Lai Leng Yee

    • Co-founder and owner of Two Left Feet dance school (9 years,
    • Winner of Next Asia Designer award at Asia Fashion Week 2006
    • Over 10 years of design experience for web and print advertising
    • Diploma in Visual Communications from Temasek Polytechnic, Singapore
    • Singapore national

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    Jasmin Lee

    • Over 8 years of experience in managing digital projects, ranging from content-driven websites to ecommerce, social media and online marketing campaigns
    • Owner of small handmade jewelry business (
    • Bachelor degree in Communication Studies from Nanyang Technological University, Singapore
    • Singapore national

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    William Farid Soliman

    • Management consulting (in-house) at Deutsche Post DHL (4 years)
    • R&D and corporate strategy at Infineon Technologies (1 year)
    • B.A., M.Eng. in Electronic Engineering from Cambridge University, U.K.
    • German national; Singapore permanent resident (PR)