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Custom HBC, LLC

Custom HBC mission is to be the premier supplier of innovative consumable products and services to industries that value customization.

  • Stage $5M in TTM Revenue
  • Industry Business Products
  • Location Waconia, MN, USA
  • Currency USD
  • Founded June 2000
  • Employees 30
  • Website

Company Summary

Produces custom imprinted health & beauty, molded chocolate and powder-coated metal products primarily for the Promotional Products Industry as "reminder advertising". Products are imprinted with customer's logo and promotional message to promote the company or its products and services. Products are offten used at trade shows or sales events as giveaways. Customers are Promotional Products and Advertising Specialty distributors.


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    Larry J. Wilhelm

    The company has an outstanding senior management team led by founder and CEO Larry Wilhelm who began his career in manufacturing and brand management at Procter & Gamble. Prior to starting Custom HBC, Mr. Wilhelm was President of Softsoap Enterprise and led its growth from $40 million to $120 million over a 6-year period. He also ran Colgate Palmolive’s $300 million North American Body Care unit. In 2008, Mr. Wilhelm was named ASI’s Supplier E


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    Morrison Fenske Sund, Minnetonka, MN
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    Boyum & Barenscheer, Bloomington, MN

Previous Investors

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    FiberPop Solutions