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Curious 5

Unique destination stores and online experience leveraging internationally recognized storybook characters.

  • Stage Full Product Ready
  • Industry Retailing / Distribution
  • Location Cambridge, MA, USA
  • Currency USD
  • Founded April 2012
  • Employees 8
  • Website

Company Summary

Story themes create unique, one-of-a-kind locations with instant appeal and strong emotional connection. Beloved characters draw both tourists and locals, broadening demand and smoothing out retail seasonality. Commonalities in product mix create economies of scale in buying and purchasing. Unique thematic merchandise makes each location a singular destination and creates a new revenue stream that can produce additional revenue online.


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    Adam Hirsch

    Next Step Living
    Fidelity Investments
    Monster Worldwide