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Cupcake Digital Inc.

Cupcake Digital Inc. is an emerging kids app developer creating interactive story & activity apps based on popular entertainment properties.

  • Stage $500K in TTM Revenue
  • Industry Mobile
  • Location New York City, NY, USA
  • Currency USD
  • Founded June 2012
  • Employees 35
  • Website

Company Summary

Cupcake distributes APPs containing interactive children’s storybooks and games developed primarily for tablet and mobile platforms such as Apple iOS (iPhone, iPad and iPod), Google Android, Barnes & Noble’s Nook, and Amazon Kindle Fire. We acquire exclusive channel distribution licenses from A+ children's entertainment properties. We only work with properties that are either on television with large franchises or those of have high nostalgia


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    Brad Powers
    Chairman & CEO

    Brad Powers is a Serial entrepreneur with a successful track record of founding, developing, and profitably growing and selling ventures. Mr. Powers has held founding and senior leadership positions in private and public Internet Marketing and Direct Marketing firms that experienced exceptional growth and market leadership positions during his tenure. Mr. Powers is a graduate of Clark University and resides with his wife and son in NYC

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    Susan Miller

    An entrepreneur, producer and consumer products licensing expert, Susan is the founding partner of Mixed Media Group, Bolder Media, Inc. and Cupcake Digital. She specializes in intellectual property business development and licensing for world-class media properties, celebrities, lifestyle and corporate brands. Sales of consumer products based on brands Susan manages exceed $1 billion. Susan is also the Producer and co-owner of Wow Wow! Wubbzy!

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    Bob Scherne Scherne
    Chief Financial Officer

    Bob founded his own company — Robert C. Scherne, CPA, PC — in April 2003 after a 25-year career served with three CPA firms as a staff accountant, manager and, ultimately, partner. As a partner, Bob was a member of the SEC practice section of the firm and served in that capacity until the firm exited the SEC practice arena. Bob has also provided his services as a contract Chief Financial Officer for a number of smaller reporting companies.

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    John Marchese
    Chief Operating Officer

    In his career John has been a consultant to major global corporations in B2C and B2B business and marketing strategy, integrated marketing, sales/channel management, and business development. Over his career, he has led major engagements for some of the world’s most important corporations and retailers including GE, Unilever, M&M/Mars, Wal-Mart, Procter & Gamble, IBM, Bank of America, PepsiCo, AXA Financial, and AOL-Time Warner.

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    Kevin Smith
    Chief Technology Officer

    Kevin manages Cupcake’s app development team in the creation of deluxe storybooks and games, while also managing client relations and facilitating the marketing and sales process. Kevin has been involved in game and app development for more than 12 years. During his years at Antidote and Toybox Games, he developed tech-based products that sold millions of units in the brick and mortar retail space resulting in hundreds of millions of downloads.

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    Amory Millard
    EVP of Brand and Business Development

    Amory is a kid at heart with a very serious head for business. Her experience in all aspects of children’s entertainment –from adaptation of cherished children’s literary properties for media and merchandise to licensing, branding and launching of digital products – makes her the perfect Cupcake business development and licensing head…with a cherry on top.

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    Jenifer Conde-Powers
    VP of Operations and Associate Producer

    Jennifer Conde-Powers has over 15 years of experience in integrated marketing, brand management and public relations at some of the top agencies in the U.S., including Ruder Finn, Burson-Marsteller, Edelman and The Vidal Partnership.
    Prior to joining Cupcake Digital, she was responsible for providing senior counsel, strategic insight and media relations expertise to a range of Fortune 500 Co's.

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    Alex Herrera
    Senior VP-Corporate Development

    Alex Herrera brings 20 years of financial sales and management experience to Cupcake Digital serving as Cupcake Digital’s Senior VP of Corporate Development. Prior to Cupcake Digital, Mr. Herrera led trading operations for two of the largest Wall Street member firms. Mr. Herrera has gained a reputation for being an excellent manager whose skills include streamlining businesses while increasing profitability.

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    Jamaal Brown
    EVP of Finance & Administration

    Jamaal Brown is EVP of Finance & Administration at Cupcake Digital. Before Cupcake, Mr. Brown worked at Etico Capital where he gained a vast knowledge of the inner workings of start up businesses. Mr. Brown holds a Bachelor of Science in Electrical Engineering and Computer Science from Duke University and an MBA from the Wharton School, University of Pennsylvania, with a focus in Finance.


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