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Cupcake & Co.

Bringing the American gourmet Cupcake to China with a tech-forward brand focus

  • Stage Prototype Ready
  • Industry Food and Beverage
  • Location Silver Spring, MD, USA
  • Currency USD
  • Employees 3

Company Summary

We plan to offer an array of gourmet cupcakes through our physical retail outlets and online to consumers in Beijing and other major metropolitan regions in China. The cupcake, more than just a small cake, is a luxury experience that has yet to make a major impact in the thriving Chinese market. Through our strategic partnerships and market experience, we are well positioned to bring the cupcake trend to millions of newly empowered consumers.


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    Zi-Heng 'Daniel' Zhu

    As CEO of Cupcake & Co., Zi-Heng 'Daniel' Zhu brings more than 5 years of work experience in the Chinese marketplace and 12+ years of luxury retail and marketing experience. His fluency in Mandarin and in depth understanding of Chinese cultural and business practices allow him to build and maintain broad networks to support Cupcake & Co.'s continued success. Daniel has an MBA from the University of MD and is a barred attorney in MD.

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    Benjamin Christopher Cuttitta

    Ben will be the principal financial director of Cupcake & Co. He has 5 years of budgetary and financial management experience working with small businesses, non-profits, and the federal government. Ben is a partner at Midnight Confections, a gourmet cupcake franchise, where he was critical in developing their financial strategy. Ben also served as an equity analyst for the Smith School of Business's Lemma Senbet Investment Fund.

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    James Patrick Exon

    James, COO, is a 13+ year professional of the luxury retail industry specializing in expansion strategy, merchandising, and HR. Through management positions with retailers such as Performance Inc, Hudson Trail Outfitters, and MOM's Organic Market, James has excelled at managing relationships with suppliers of high-end apparel and food products. James has a record of returning struggling stores to profitability and leading successful expansions.