2017-Present . Founder and CEO of Cuida Health
2006-2017 CEO of Sotera Wireless (patient worn monitor)
2006-2007 President of Naviscan Inc. (portable PET scan)
1997-2005 COO of Biosite Diagnostics - sold in 2006 for $1.6B (POC testing)
1982-1996 VP Diabetes Marketing for Boehringer Mannheim

Expertise: Commercializing novel technology in all healthcare channels. leadership, business strategy, fund-raising, hiring exceptional teams.

2011-2017 Director of Innovation and Product for Greatcall - the market leader with a line of Jitterbug products for seniors

Expertise: Software Development, Project Management, Senior Product Testing

BS in Cognitive Science UCSD
MBA from California State San Marcos

- BS in Computer Science from Stanford University
- Worked for Microsoft on the Internet Explorer team
- Co-founded and worked at a number of startups in e-commerce, search, travel, and digital media.
- Active in iOS software development since the first iPhone and have worked on a spectrum of mobile applications from initial concept to prototype to App Store ready, with a current interest on applying deep learning to mobile platforms.

Extensive experience as lead software engineer/ architect for large companies (Qualcomm and Freddie Mac) and small Start-ups (Story box, Ponder, Povelli)

2015-2018 VP of Marketing with a line of Jitterbug products for seniors
2010-2014 VP of Marketing CBS Interactive Sports

Expertise:
- Experience in Consumer, Enterprise, SMB, Education and Government markets
- Strategic Planning, Value Proposition Development and Brand Positioning
- Data-driven Projections Modeling and Analytics
- SaaS Subscription Marketing
- Digital Marketing
- Business-to-Business Marketing (B2B)
- Consumer Marketing (B2C)

Senior marketing and sales executive with a history of success building and leading high power, achievement oriented teams with a strong customer focus. Executive experience with TAVHealth, PharmRight, Vocera, Carefusion