Crush Swimwear aims to provide a range of ethically manufactured swimwear that is made from Carvico Vita Lycra, a fabric made from recycled pre- and post- consumer plastics. Crush Swimwear then aims to grow into a range of ethical, sustainable and affordable apparel called Crush Threads. The objective is to create a brand to rival and exceed icons such as Rip Curl or O'Neill, but with an socially conscious edge.