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CrowdFlavor Corp

CrowdFlavor™ empowers development of authentic, healthy, "crowd favorite", tea & juice beverages in the fastest growing demographic groups.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Pasadena, CA, USA
  • Currency USD
  • Founded January 2012
  • Employees 4
  • Website

Company Summary

CrowdFlavor™ is an innovator of “crowd favorite”, all natural tea & juice beverages for high value demographic groups. Our ready to drink / brew, tea & juice products will find Blue Ocean markets due to our high value products and B2B relationships. Our focus is dietary health based on Heritage Diets which have longstanding ethnic demand. This creates “sticky” emotional bonds because of enculturation into family, friend and social networks.


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    Larry Gilmore
    Chief Entrepreneurial Officer

    Larry Gilmore is Founder and CEO of CrowdFlavor Corp and also of its first brand UNI:TÉ Tea. From 2007 to 2012, while living in China, he was VP of Corporate Strategy for Yongye Intl., a NASDAQ listed, $500M agribusiness located in Beijing. His role was to ensure the company properly implemented corporate strategy, financial controls, and Investor Relations functions. His integrity and honesty in business dealings come from his Christian faith.

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    Felipe Serrano
    Chief Scientist & Founder

    Mr. Serrano is co-founder of the UNI:TE Tea brand and long time entrepreneur in the Coachella Valley area. He has labored many years to develop the technology, processes and formulas for the UNI:TE beverages. For the last 20+ years he has owned and operated small and medium farms producing many types of produce. Felipe has also owned and operated well known restaurants. As a small grower himself, he is well entrenched in the date fruit industry.

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    Former Nestle Global Finance Professional TBA
    CFO (Interim)

    Nestle USA Finance Manager and Nestle Global Finance Project Manager. Agreement in process.


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    Karl Norbert – Squire Sanders FDA Law Practice, Washington, DC.
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    John D Sensiba, Managing Partner Sensiba San Filippo LLP, Pleasanton, CA

Previous Investors

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    Larry Gilmore