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CrossCore, Inc.

CrossCore, Inc's products and education are proven and in use in 30 countries. We are seeking additional capital to expand these efforts.

  • Stage $500K in TTM Revenue
  • Industry Other
  • Location Duarte, CA, USA
  • Currency USD
  • Founded September 2009
  • Employees 5
  • Website

Company Summary

CrossCore, Inc. is a manufacturer of "Rotational Bodyweight Training™" products, functional training racks and accessories. Our vision is to improve and enhance the way people exercise for fitness, performance and rehabilitation through CrossCore’s own proven equipment and education.The versatility of our products and education are a perfect fitness combination for the beginner to Olympic athlete to learn from and better themselves with.


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    J.P. Brice

    In 1996 J.P. launches, one of the internets first online drop-ship fitness equipment retailers. Today Ironcompany is a $7 mil per year home based business. In late 2009 he and his partner launched CrossCore, Inc. which heavily benefited from the hundreds of fitness equipment supplier relationships already in place. In 2012 J.P. continues to focus on and grow both companies through a variety of key resources and relationships.

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    Jay Elliott Wilson
    Executive Vice President Global Marketing

    Jay Wilson spent several decades creating a reputable and lasting name in the marketing industry. In 2006, he took the lead as Executive Vice President for CBSI/ Osiris Shoes (Acting President). Wilson created significant growth for the company’s revenue, driving sales from $14 to $31 million in two years and recovered 17 million in Debt. Prior to Osiris Shoes, Wilson was brought in to turnaround Vans Shoes as Vice President of Global Marketing.

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    Mark Livingston
    Director of Business Development

    Director of Strategic Alliances and Sponsorships, Vans, Inc.; helped launch the Action Sports industry; worked with XBOX, Mountain Dew, Ford, Gillette, Tylenol, G-Shock, NBC, FOX; raised $10M+ incremental revenue annually. VP, Brand Alliance (Partnership Marketing), Westfield LLC; created “Mall as a Media Vehicle” working with Paramount Pictures, Coca-Cola, American Express; grew revenue from $0 to $19.7M in 25 months.

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    Brendan Cosso
    Co-Founder and Advisor

    VP, Cemco Fitness Products, Inc. (1998); redesigned company products, opened overseas manufacturing facilities, upgraded company image, increased sales from $1.3M to $5M in 3 years. Opened: Fight Factory Brazilian Jujitsu Academy from 2002-2009


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    Dennis Cosso, Mark Linden, Sheppard Mullin
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    Hacker and Associates

Previous Investors

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    Ed Mnoian, Robert Eastlack, J.P. Brice (friends and family)