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A social exchange allowing individuals to control how they are viewed by lenders while providing realtime tools to improve access to credit.

  • Stage Product In Development
  • Industry Financial Services
  • Location New York City, NY, USA
  • Currency USD
  • Founded June 2011
  • Employees 2
  • Website

Company Summary

CredAppeal’s real-time verified income and credit data, combined with our social guarantee program, delivers efficiency to borrowers and lenders in a $120 billion market. CredAppeal's exchange benefits both consumer and lender by better demonstrating a borrower’s future ability to pay. This predictive tool refines a consumer’s credit profile to create a new standard for measuring creditworthiness for over 180 million cardholders in the US.


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    Craig Marshall

    Craig Marshall has been involved in a series of successful startups within media, e-commerce, financial services and mobile communication. Specifically credited with creating the general purpose prepaid category within prepaid in 2000 and developing innovative products and services that cater to an underserved, global audience.

    Craig was the co-founder and CEO of UniRush Financial Services. RushCard was the first General Purpose Reloadable (GP

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    Alex Goor
    Advisor & Founding Investor

    Mr. Goor is a member of the Board of Directors of BondDesk Group, LLC. From 2005 to 2007, he was Co-CEO and CIO of Instinet, Inc. Previously he was president of Inet ATS, Inc., Instinet Group’s electronic marketplace subsidiary and supervised the merger between Instinet and Island Holding Company. Before joining Instinet, Mr. Goor was the chief strategy officer of Datek Online Holdings, where he supervised all corporate finance and business devel

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    Rich Levitan
    Director of FI Engagement

    With 21 years with the Kessler Group, the premier strategy, consulting, marketing and investment banking firm in the credit card industry, Rich Levitan has broad experience in existing customer and new account marketing and distribution partnership development in the prime, near-prime and sub-prime segments of the industry. As a Managing Director and a Limited Partner of the Kessler Group, Rich developed new marketing channels, managed the relat

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    Justin Brownhill
    Board Member

    Justin Brownhill is an experienced executive and strategic advisor to the capital markets, financial services and software sectors. He was a Managing Director at Citigroup's Corporate and Investment Bank where he was involved with Citigroup's Institutional Trading Technology, Market Structure and Exchange Strategy teams. He was also an executive of Lava Trading, a leading global Equities and Foreign Exchange trading technology platform acquired b

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    Jonathan Weiner
    Advisory Board Member

    Jonathan Weiner is EVP of TxVia. Mr. Weiner co-founded Prepaid Media, a trade media company, which owns and operates Paybefore, and served as the President from 2005 to 2008. Mr. Weiner was President and Chief Operating Officer of TSYS Prepaid from 2004 to 2005. In 1999, he co-founded Clarity Payment Solutions, which he served as President and Chief Operating Officer until 2004, when the company was sold to TSYS to form TSYS Prepaid. TxVia was re


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    Melanie Girton - GS Law Partners

Previous Investors

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    Alex Goor
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    Craig Marshall