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Crazy Diamond

A fusion between fashion jewelry and technology for a unique concept. Crazy Diamond is about glamourous charms and elegant timeless pieces.

  • Stage Product In Development
  • Industry Consumer Products
  • Location Oporto, Porto District, PT
  • Currency EUR

Company Summary

Crazy Diamond is a fashion gift brand concept that introduces in its jewelry charm collections a lighting effect in Swarovski crystals, through embedded technology. Crazy Diamond targets the jewelry gift market by providing an affordable luxury product, benefiting from the Swarovski quality image and adding a differentiated touch. Target market consists of women in the 35-50 yrs old. UK is the primary target market, through ecommerce and retail.


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    Pedro Lima Torres

    Pedro Lima Torres has worked for 5 years in the semiconductor industry as a product engineer in Infineon technologies and later in Qimonda. He then worked as a Project Manager in the automotive industry in the HUF group, becoming the 1st corporate project manager of the group outside Germany headquarters. For the last 2 years he continued as a project manager in the digital media for the publishing industry.