A fusion between fashion jewelry and technology for a unique concept. Crazy Diamond is about glamourous charms and elegant timeless pieces.
Crazy Diamond is a fashion gift brand concept that introduces in its jewelry charm collections a lighting effect in Swarovski crystals, through embedded technology. Crazy Diamond targets the jewelry gift market by providing an affordable luxury product, benefiting from the Swarovski quality image and adding a differentiated touch. Target market consists of women in the 35-50 yrs old. UK is the primary target market, through ecommerce and retail.