Default company panoramic image


CraftArtEdu provides rich media e-Learing classes by leading experts to a worldwide audience of crafters and artists.

  • Stage $500K in TTM Revenue
  • Industry Education
  • Location United States
  • Currency USD
  • Founded May 2010
  • Employees 6
  • Website

Company Summary

CraftArtEdu a 3 year old proven commerce site for selling digital how-to content to an engaged and growing audience of craft and art enthusiast. The typical CraftArtEdu student is female, aged 51-65, with a self-described intermediate skill level, and lives in the US (although 15% live abroad). CraftArtEdu students love to buy online classes : 43% have placed more than one order •13% have placed more than 4 orders • CAE is later stage seeking B


  • Default avatar
    Vernon Ezell

    President and COO, is a knowledgeable ecommerce site developer
    and operations manager. He is the cofounder of CraftArtEdu and Prairie Craft.
    Vernon has been involved with eCommerce since 1994. He also owned and operated Gallery 954 in Chicago representing some of the biggest names in art photography.

  • Default avatar
    Donna Kato
    Founder - V.P Acquisitions

    Donna Kato, VP Acquisitions, is the face, voice and cofounder of CraftArtEdu. She is a brand name in the polymer clay and jewelry-making sector of the craft industry, and has her own line of polymer clay. She is a bestselling author who has taught hundreds of polymer clay workshops here and abroad. In additional to creating classes on , Donna acquires and trains instructors on the class platform to ensure class quality.

  • Default avatar
    Peg Sousa
    Marketing Manager

    Peg Sousa, Marketing Manager, has over fifteen years of multi-channel marketing experience in the craft and enthusiast media space; including ten years with F+W Media where she managed the book club division, and four years with New Track Media where she launched two enthusiast subscription-based web communities. She is responsible for class sales and marketing campaigns, audience development, analytics, and reporting.

  • Default avatar
    Mary Imm
    Operations Manager

    Mary Imm, Operations Manager, has a diverse background in promotional graphic design and office management. She handles many operating functions of Craft Media Network, Inc, including weekly financials and monthly royalty reports. She manages site content on and designs display ads and landing pages for marketing campaigns. She has worked for Craft Media since October 2011.


  • Default avatar
    Rochelle Klaskin
    Default avatar
    Luella Schmidt

Previous Investors

  • Default avatar
    Calumet Venture Fund
    Default avatar
    Judy Owen
    Default avatar
    Bettina Welker