Objective
Provide Unique F2H (Farm to Home) service so that every Indian home gets pure & farm fresh milk. Aim to fill the void and become a successful fundamental subcategory of healthy and natural Milk in USD 10 Billion Indian Market.

Key Problem being addressed:
No market leader in natural fresh milk in India. Milk Market is unorganized. Adulteration in milk across various unorganized supply chain touch points. With Rise of Health conscious Millennials & with High speed internet and mobile penetration via Google/Amazon/Facebook/Uber in big and small Indian cities, this category is ripe for disruption

Model:
-Country delight sources its milk from a 100 mile radius of the consumer. The company works directly with farmers at village level and in the process eliminates all middle men in the value chain.

-Country Delight has a 3 layer quality management system with quality testing at the farmer level, manufacturing location level and with an external accredited food testing laboratory.

-To the customer, Country Delight sells fresh cow milk and fresh buffalo milk and delivers the milk directly from the farmer to the door step of the consumer in 24-36 hours of milking

-Country Delight delivers this milk on subscription basis where the customer orders once and is served milk every day at his/her doorstep. Country delight currently serves about 2000 such customers and delivers 60,000 orders a month

-Country Delight is based in the Delhi - National Capital Region of India (A 50 Sq Km catchment and has an estimated population of 17 Million across 3.7 million households)

- Operate on a Milk subscription based business model where Milk, our anchor product is delivered every morning and along with it all other fresh produce needs are delivered.