CLIF's goal is to import Americans to Saumur and export the products of the Loire region to the USA. Our mission is important because France and its' products will have an advantageous exposure to the USA and the globe. Our urban educated customer will range in ages from 30-55 and will have already traveled abroad or are dreaming of it. Through our branding, they will experience the world of beauty, degustation and the art of living.