It's like a cross between Yelp and Consumer Reports.
Community-driven product reports, reviews, and research. Keep track of what you want, and what you own. Make comparison grids and vote up those made by others. Earn points and privileges.
Our customers are savvy, educated consumers who research products extensively before buying them. They are connoisseurs of high-quality products: high-end smartphones, REI hiking gear, 21-pocket microfiber travel vests, chef-quality cast iron cookware, et